McDonalds Corporation Essay -- GCSE Business Marketing BTEC Coursewor

advertize Advertising is a highly specialised area of merchandising. It includes researching and developing television and radio commercials and print advertisements, as well as the planning and execution of buying media. McDonalds advertising focuses on two key areas 1. Promotional advertising 2. Brand advertising Promotional Advertising Promotional advertising gives people a new reason to visit McDonalds or to try McDonalds for the first time. McDonalds Marketing researches, designs, plans and implements great new offers such as novelty burgers, games, premiums and Happy Meals which offer great value and new taste sensations. Brand Advertising Brand advertising promotes and enhances the personality of our brand and builds a alliance with our customers. Brand advertising doesnt simply sell food or products. It reflects the ways our different customers experience McDonalds. Our promotional and brand advertising are designed to concomitant each other and keep McDonalds at the top o f our customers minds. Public relations Public relations programs keep our customers informed about a wide mark of McDonalds-related issues. We achieve this by working with the media to communicate McDonalds position on a range of topics including employment, the environment, nutrition, education and training. We withal work with the media to educate people about developments indoors McDonalds, ranging from new store openings to the addition of a Playland at a local restaurant or an outstanding young crew person receiving an award. Giving something prickle to the companionship is not only good public relations but good business. Our public relations programs also provide opportunities to develop positive relationships with schools, community groups, recreational centres, businesses and all types of special interest groups. Public relations not only means making sure the public knows whats going on, but also ensuring everyone within McDonalds is aware of developments in the comp any. Internal communication with all McDonalds employees is therefore a major part of our public relations programs. Effective and innovative marketing has positioned and secured McDonalds leadership in the quick service restaurant industry. In order to maintain that position we ensure that every restaurant in our system is convolute with... ...mpany will launch a new advertising campaign, We love to see you smile. The campaign, developed by DDB Chicago, brings to life the customer-focused initiatives being implemented at McDonalds nationwide. Several of the commercials have actual McDonalds restaurant crew employees to give customers a perspective from the people who work at McDonalds everyday. Additionally, Hispanic and African-American advertising was created and developed by del Rivero Messianu in Miami and Burrell Advertising in Chicago, respectively. Spots begin airing nationally on June 30. This campaign was created in a spirit of unprecedented collaboration with our owner /operators and our agencies, tell Larry Zwain, senior vice president of marketing for McDonalds USA. Our goal was to create ads in the tradition of the best McDonalds advertising and capture the energy and excitement that embodies McDonalds today. McDonalds is the worlds largest and best-known world(a) food service retailer, with more than 27,000 restaurants serving more than 43 million people a day in 119 countries. Approximately 80 percent of McDonalds orbicular restaurants are owned and operated by independent franchisees.